![]() ![]() The shipping price is important to buyers, so it’s important to Etsy. Etsy then scores shops based on the experience they offer and rewards high-scoring sellers by favoring their listings in search results. That includes a store’s About page, policies, ratings, and reviews. To do that, its search engine factors in a seller’s customer service history and the content of the shop. Etsy wants to give buyers a smooth browsing and purchasing experience. This enables Etsy to understand how shoppers interact with each listing, influencing the listing quality score.Ĭustomer and market experience. This boost can last a few hours or days, depending on the product’s search volume. Newer listings get a slight temporary boost in their rankings. Etsy looks at a listing’s conversions to determine a metric called the “listing quality score.” The higher the conversion rate, the higher the listing score-and ranking.Īge of the listing. The closer the match, the higher your listing ranks. Etsy looks at a listing’s title, tags, categories, and attributes and tries to figure out how aligned they are with the buyer’s search. Make sure to keep customers satisfied by responding to any issues as soon as you’re aware of them, and try to only use high-quality photos and videos.Įtsy also uses all the below factors when deciding whether your store appears on the first page of results or gets ranked lower.Ĭheck out and apply each point to your store: To rank high on Etsy, ensure your product listings are optimized with relevant keywords in any titles, tags, or product descriptions. It takes into account the age, quality, and relevance of the listing, as well as various other factors. RankingĪfter query matching, Etsy ranks all the matched listings based on each buyer’s likelihood to purchase the items. We’ll explore all the other areas that affect Etsy SEO as you read along. These factors don’t include photos or videos, but they’re vital for making it easier for customers to find your products or store. Etsy does this by examining the following: During this process, Etsy examines listings and gathers up the ones that match the customer’s search query. Query matchingĮtsy kicks things off with a process called query matching. ![]() How does SEO for Etsy sellers work?Īccording to Etsy, when a buyer runs a search, its algorithm does two things to determine the results that shoppers see first. Overall, Etsy SEO can help boost sales and grow brand awareness. If shoppers can easily find your store, you’ll have a better chance of selling to them instead of losing sales to competitors. SEO makes it easier for customers to find your products when searching on Google or the Etsy website. What is Etsy SEO?Įtsy SEO involves a process where an Etsy shop and its listings are optimized to rank higher in search results. That’s where Etsy search engine optimization (SEO) comes in. But in order to sell, you need to be visible. And more buyers equal more chances to sell, leading to higher revenue. ![]() These statistics tell us that consumers are increasingly shopping on the site. ![]() That’s a 17% growth from the previous year. During 2022’s Q4, there were 96.3 million active buyers (people who bought at least one item in the last 12 months). Why should you spend time on Etsy search engine optimization? Simple: there are a lot of shoppers on the site. Etsy search engine optimization: What it is and why it matters ![]()
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